The true cost of owning an office printer is usually 2–3× the purchase price over its lifetime. For most SMBs, that equals R18,000–R72,000 over 3–5 years, or R1,500–R6,000 per month, once consumables, maintenance, energy, and downtime are included. The upfront price is typically less than 40% of the real cost.
| Metric | Value | Notes |
| Purchase Cost | R6,000–R20,000 | Mono vs Colour |
| Consumables (Monthly) | R500–R2,500 | Toner, paper, wear items |
| Maintenance (Annual) | R1,500–R6,000 | Repairs and servicing |
| Energy (Annual) | R200–R600 | Usage dependent |
| Total Ownership Cost | 2–3× purchase price | Over 3–5 years |
Toshiba removes unpredictable printer expenses by converting ownership into a fixed, controlled cost. Instead of paying separately for consumables, repairs, and call-outs, SMBs run Toshiba mono printers and colour printers under a comprehensive service and maintenance agreement.
If you only budget for the printer purchase price, you are underestimating real costs by 60–70%—true cost calculation must include consumables, maintenance, and downtime, or be fixed through a service agreement.
Q1: Why is the printer purchase price misleading?
A: Hardware typically accounts for only 25–40% of total ownership cost over a printer’s life.
Q2: What costs do SMBs underestimate the most?
A: Consumables and downtime, which often exceed the hardware cost within 18–24 months.
Q3: Are mono printers cheaper to own than colour printers?
A: Yes. Mono printers generally have lower consumable and maintenance costs, while colour printers cost more but support client-facing output.




